The Importance of Digital Marketing for Lead Generation

If you’re a business owner or marketer, the time for developing an online digital marketing campaign is now. Not only is a digital marketing campaign key for lead generation, but a truly successful digital campaign can also be effective in converting leads to sales, and creating return customers. If you want to start increasing your business visibility and profits today, here’s what you need to know:

What is SEO

What is digital marketing?

Most people – especially business owners – are familiar with what marketing it is, as well as its importance. As the world moves into a more digital age, though, digital marketing has emerged as a replacement for traditional marketing means. While standard marketing relies on billboards, TV commercials, and radio ads for success, digital marketing turns to electronic forums, such as computers, smart phones, and tablets.

The Components of Digital Marketing

Digital marketing is all done through the Internet. As such, some of the components of digital marketing include content optimization, search engine optimization (SEO), the utilization of social media, word-of-mouth marketing using digital means (email, social media, apps, etc.), email marketing, online video marketing, pay-per-click advertising (PPC), website design and development, online reputation management, and more.

Why Digital Marketing is Essential for Lead Generation

Lead generation refers to the process of generating leads – or attracting consumer interest – in a product or service. Lead generation is essential for business success, and one critical aspect of lead generation in 2015 in digital marketing. In fact, according to a Nielsen Report from February of 2014, the average U.S. adult spends 34 hours per month using the Internet on a mobile smartphone, and the average American owns at least four digital devices.

In another study, it’s revealed that Americans spend more than 60 hours per week consuming content on digital devices. As such, there is no more important time than now to formulate a successful online marketing campaign. The more people that are able to find your business online, the more opportunities you’ll have for forming consumer relationships, retaining clients, increasing sales, and overall generating a higher profit margin.

How to Get Started

If you’re completely at a loss for how to begin a digital marketing campaign, you should considering hiring an online marketing company to handle your business’s digital needs. Or, you can begin your campaign yourself by focusing on the following:

  • Familiarizing yourself with all the important terms, like SEO, PPC, content marketing, etc.
  • Getting your business on Social Media
  • Developing an editorial calendar for business content, such as blogs, newsletters, press releases, and social media shares
  • Hiring a Singapore SEO professional or first page rankings advisor
  • Considering the use of PPC advertising

The sooner you start your digital marketing campaign, the more advantageous it will be for your business. By formulating an effective online marketing strategy, you can start driving leads and increasing sales today.

Sources

http://marketingland.com/nielsen-time-accessing-internet-smartphones-pcs-73683

http://www.nielsen.com/us/en/insights/reports/2014/the-us-digital-consumer-report.html

Frank Kern – Money Is Everywhere

Frank Kern is one of the internet’s most well-known and highest-earning marketing “gurus”. He is especially well-known for his sales and digital marketing strategies, often involving webinars and complex funnels.

But before he got to where he was, he was just a regular guy like you and me.

He’s got some very good attitudes, beliefs and mindsets about success and money, and this is a video I wanted to share with you today.

Understanding Digital Marketing

It’s not bad to understand the roots of something that can help your business a lot. It’s like opening a new store in which you sell your particular product. Although you have the best services or products from your newly opened store, you’re still far from behind. The audience has no idea what it is, so in the end, you are left alone in the dark cold streets.

The best way for your product to be recognized is through advertising, it may cost you a bit or more than you think of but it can help you launch into highier heights. As a fresh start, it’s not easy at first. Though the video below may give you an idea between the difference of what digital marketing and traditional marketing is, it’s still much better if you mix the two.

Combining both is just that simple, you just have to make post – more post about your products online using your social media or private blog networks. The idea is to let people know what you’re trying to launch soon, when, what kind of benifits do they get and many more. It’s like hitting two birds in one stone. For more information about the difference of traditional and moder digital marketing, please watch the video below.