If you’re a business owner or marketer, the time for developing an online digital marketing campaign is now. Not only is a digital marketing campaign key for lead generation, but a truly successful digital campaign can also be effective in converting leads to sales, and creating return customers. If you want to start increasing your business visibility and profits today, here’s what you need to know:
What is digital marketing?
Most people – especially business owners – are familiar with what marketing it is, as well as its importance. As the world moves into a more digital age, though, digital marketing has emerged as a replacement for traditional marketing means. While standard marketing relies on billboards, TV commercials, and radio ads for success, digital marketing turns to electronic forums, such as computers, smart phones, and tablets.
The Components of Digital Marketing
Digital marketing is all done through the Internet. As such, some of the components of digital marketing include content optimization, search engine optimization (SEO), the utilization of social media, word-of-mouth marketing using digital means (email, social media, apps, etc.), email marketing, online video marketing, pay-per-click advertising (PPC), website design and development, online reputation management, and more.
Why Digital Marketing is Essential for Lead Generation
Lead generation refers to the process of generating leads – or attracting consumer interest – in a product or service. Lead generation is essential for business success, and one critical aspect of lead generation in 2015 in digital marketing. In fact, according to a Nielsen Report from February of 2014, the average U.S. adult spends 34 hours per month using the Internet on a mobile smartphone, and the average American owns at least four digital devices.
In another study, it’s revealed that Americans spend more than 60 hours per week consuming content on digital devices. As such, there is no more important time than now to formulate a successful online marketing campaign. The more people that are able to find your business online, the more opportunities you’ll have for forming consumer relationships, retaining clients, increasing sales, and overall generating a higher profit margin.
How to Get Started
If you’re completely at a loss for how to begin a digital marketing campaign, you should considering hiring an online marketing company to handle your business’s digital needs. Or, you can begin your campaign yourself by focusing on the following:
- Familiarizing yourself with all the important terms, like SEO, PPC, content marketing, etc.
- Getting your business on Social Media
- Developing an editorial calendar for business content, such as blogs, newsletters, press releases, and social media shares
- Hiring a Singapore SEO professional or first page rankings advisor
- Considering the use of PPC advertising
The sooner you start your digital marketing campaign, the more advantageous it will be for your business. By formulating an effective online marketing strategy, you can start driving leads and increasing sales today.